WatTF? - Jim Murphy

I’ve been reviewing the recent Prosperity Institute Report: Ontario in the Creative Age on initiating the conversation about moving the culture of commerce in Ontario from manufacturing centered to creative and innovation centered.  Its a pretty inspiring thought for a software guy who left Ontario for US innovation centers for over a decade.

Here are a few points that stood out for me:

• “Our economy is shifting away from jobs based largely on physical skills or repetitive tasks to ones that require analytical skills and judgment.”

• “…there is considerable pressure on governments to protect the past and to undertake bailouts – to preserve what we have during this time of uncertainty. But this protective approach can only forestall the inevitable. There is a better way”

• “This must be more than a government effort. … Businesses should make these choices for their own benefit, not in response to government directives.”

• “The evidence shows we rank well behind a set of peer regions in North America and  behind the best global peers in economic output per person – perhaps the single best measure of our overall economic prosperity. And in recent decades, we have seen our advantage erode from near parity with these global leaders”

• “Ontario is relatively prosperous; but our assessment is that we have settled for a level of prosperity that sells our province short. While it is not comforting to admit, we have in fact lost ground against the very best economies over the past twenty years…our citizens’ creative skills are less developed than those of the world’s leading jurisdictions”

Lots of this report is motherhood and apple pie, and sounds very unsurprising coming from Richard Florida who’s creative class evangelism is not new - Revenge of the Squelchers.  The sections “Raise the Creativity Content of Occupations” and “Capturing Ontario’s Diversity Advantage” highlight some critical insights: Ontario needs to more closely align its values with creative values.  There are no programs, incentives, tax reform or anything else that will overcome overly conservative and stodgy social attitudes.

“A place like Pittsburgh or Rochester can have substantial  technology, but will fail to grow if talent leaves, and it lacks the openness and tolerance to attract new people.”

Ontario needs to be a magnet for attracting talent not a place young talented creatives see in their rear view mirror on their way to more attractive places.  Address the brain drain problem!