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	<title>WatTF? - Jim Murphy &#187; Uncategorized</title>
	<atom:link href="http://wattf.com/wp/category/uncategorized/feed/" rel="self" type="application/rss+xml" />
	<link>http://wattf.com/wp</link>
	<description>{It's Safer to be Risky}</description>
	<lastBuildDate>Sat, 08 May 2010 14:01:05 +0000</lastBuildDate>
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		<title>Two Criminal Organizations in Your Neighbourhood</title>
		<link>http://wattf.com/wp/2010/05/08/two-criminal-organizations-in-your-neighbourhood/</link>
		<comments>http://wattf.com/wp/2010/05/08/two-criminal-organizations-in-your-neighbourhood/#comments</comments>
		<pubDate>Sat, 08 May 2010 14:01:05 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2010/05/08/two-criminal-organizations-in-your-neighbourhood/</guid>
		<description><![CDATA[No, I don&#8217;t mean that Tony Soprano and family have moved in next door but Tony would be impressed with these guys and love a few points off the top I&#8217;m sure but as far as I can tell these enterprising criminals have no interest in cutting anyone new in on action this sweet.So here, [...]]]></description>
			<content:encoded><![CDATA[<p>No, I don&#8217;t mean that Tony Soprano and family have moved in next door but Tony would be impressed with these guys and love a few points off the top I&#8217;m sure but as far as I can tell these enterprising criminals have no interest in cutting anyone new in on action this sweet.So here, the *bidness* as they say: Imagine you have monopoly distribution of a well established product and have maintained this monopoly for over 80 years &#8211; uncontested. Two years ago it generated $4.1 billion throwing off $1.4 billion in net income without breaking a sweat. Now when I say this cash machine runs &#8220;without breaking a sweat&#8221; what I mean is after 80 years of monopoly your &#8220;market&#8221; doesn&#8217;t expect very much in terms of product or service &#8211; almost to the point of expecting that abuse is good.  Imagine having customers that enjoy being taken advantage of!  So, the actual operational complexity is really low and any risk or effort is foisted onto your suppliers, even the local ones that are supposed to be one of the prime beneficiaries of this operation&#8217;s largesse.Want in?  No, you probably don&#8217;t.  You probably couldn&#8217;t live with yourself.  I know I couldn&#8217;t.  I mean I like making money but there&#8217;s got to be a point to it &#8211; at least some sense of pride in what your are doing.What I&#8217;m referring to is the <a href="http://en.wikipedia.org/wiki/Liquor_Control_Board_of_Ontario">LCBO</a> and its low life cousin <a href="http://en.wikipedia.org/wiki/The_Beer_Store">The Beer Store</a>.The anachronistic, prohibition era  Liquor Control Board of Ontario has evolved into an inefficient, cash pig for the Canadian Federal and Ontario Provincial governments.  The really incredible part of the story here is not central government control and excess &#8211; that story is found almost every where in Canada and should be expected &#8211; but the general acceptance by the people of Ontario to be treated like fools and their willingness to sacrifice the aspiring local wineries and breweries that have struggled over decades to overcome not only the natural climate but also the political one.I don&#8217;t get it.  Its like we enjoy having second class or third rate as the only option. We must enjoy the humiliation of risking a boarder run to the US and smuggling back more than our allowed 1  bottle allotment.  And why do our immigration officials care more about what&#8217;s in our shopping bags that who we are?  Well silly question: its because to their mind we are stealing from them.Not to pull the good folks at <a href="http://blog.winealign.com/2010/05/08/may-15th-vintages-preview-stunning-value-priorat-candy-floss-roses-and-where-for-art-thou-burgundy-by-john-szabo/">Wine Align</a> into a polemic like this but I was reading yet another post that spends part of its time on topic and part of its time digressing on the utter absurdity of the LCBO or the &#8220;The Beer Store&#8221;.In this post &#8211; an overview of new featured vintages &#8211; Mr. Szabo&#8217;s disappointment is really what is on display most prominently.  Disappointment because one of the worlds largest purchasers of wine and spirits just isn&#8217;t really up to the job.  They are just not all that good at it &#8211; surprise!  Imagine the person at the Service Ontario desk where you renew you driver&#8217;s license trying to figure out what vintages to buy and feature this month &#8211; its not that different.<br />
<blockquote class="webkit-indent-blockquote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-width: initial; border-color: initial; border-style: none; padding: 0px"><em> </em><span class="Apple-style-span" style="font-family: 'Lucida Sans', Verdana, Helvetica, sans-serif; font-size: 12px; line-height: 19px; color: #666600"><em>Admittedly, most of the best have little interest in dealing with the LCBO. I suppose you too would think twice about selling wine to Ontario and its internationally feared state monopoly. Imagine this business scenario: First, you hold back an allocation for your Ontario agent in the hopes of getting an order. Then comes the expensive shipping of samples for evaluation if the initial tender is accepted. Then you’ll wait months for the order to be confirmed, then a few more months for the order to picked up, then a couple more months for actual shipping. Then you’ll pay $125 per wine type for the mandatory LCBO lab fees (and risk the entire shipment being rejected and returned at your expense, or simply destroyed). And then, you’ll patiently wait another few months for your payment, that’s if, of course, if the shipment sells well. If it doesn’t, the LCBO might arbitrarily put it on sale without telling you or the agent and deduct the difference from your payment. And don’t forget, all the while, you have buyers lining up at your cellar door, cash in hand, to get their allocation. What would you do?</em></span><span class="Apple-style-span" style="font-family: 'Lucida Sans', Verdana, Helvetica, sans-serif; font-size: 12px; line-height: 19px; color: #666600"><em>On the other hand, large producers with volumes of commercial wine to sell scramble to get an audience with the LCBO. Nothing could be easier then having one large customer take a whacking shipment of your everyday plonk in one go. And, you have a ‘state guarantee’ on your payment! It’s not like the LCBO is going bankrupt anytime soon or will disappear into the shadows like some shady Shanghai dealer.</em></span><span class="Apple-style-span" style="font-family: 'Lucida Sans', Verdana, Helvetica, sans-serif; font-size: 12px; line-height: 19px; color: #666600"><em>No wonder we see so much average wine.<span class="Apple-style-span" style="font-style: normal"> </span></em></span></p></blockquote>
<p><span class="Apple-style-span" style="font-family: 'Lucida Sans', Verdana, Helvetica, sans-serif; font-size: 12px; line-height: 16px; color: #666600"> </span>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px"><span class="Apple-style-span" style="color: #000000; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px">Its like we just don&#8217;t understand the way world works.  This is not good news for producers, but actually they find other places in the world for their products &#8211; and like water, flow where the business is better.  No one is sitting on piles of excellent wine they can&#8217;t sell, they are just going to markets that deserve them. Not to Ontario.  Not to you.  You have chosen differently.  You have chosen this model.</span></p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">&nbsp;</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px"><span class="Apple-style-span" style="color: #000000; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px">To get a sense for how perverse our approach to alcohol sales look no further than <a href="http://en.wikipedia.org/wiki/The_Beer_Store">The Beer Store</a>.  Again, a regulated monopoly for selling beer in Ontario &#8211; retail restaurants &#8211; with the most bizarre ownership structure imaginable. Surprising to most people in Ontario, unlike the LCBO, The Beer Store is actually private.  It is owned 49% by Anheuser-Busch (yes, Budweiser), 49% Molson Coors (Molson was bought by Coors in 2005) and 1 % by Sleeman Brewery (bought by Sapporo, Japan).</span></p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px"><span class="Apple-style-span" style="line-height: 20px">So say this with me: </span></p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px"><span class="Apple-style-span" style="line-height: 20px"><strong>100% of the legislated monopoly in beer distribution and sales in Ontario is owned by 3 foreign corporations.</strong></span></p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">&nbsp;</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">It&#8217;s not that different from legislating WalMart as the only legal distributor of durable home goods.  In fact its identical.</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">Why in this age of advertising and retail sophistication does The Beer Store look more like a recycling centre?  Because its not a retail store at all.  The Beer Store is not interested in selling *beer*.  That would imply at least passing interest in the product and the needs of customers.  An interest in developing the tastes and appreciation for its products.  Maybe even to opening your mind to new possibilities, featuring interesting new items, or introducing you to new beers you may not know about &#8211; even some made by the <a href="http://www.ontariocraftbrewers.com/">25 Ontario Craft Brewers</a> with truly exceptional products despite being structurally segregated from their local market.  This style of business development is anathema to The Beer Store.  what the store is designed for is primarily recycling and ordering one of the top few national beer brands &#8211; and lets face it that&#8217;s not exactly the good stuff.</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">As reported by the Toronto Star, in 2007 the Ontario Craft Brewery association (OCB) wanted to either acquire shares in The Beer Store or be permitted to set up their own competing chain. Premier McGuinty responded by saying that his government would not even consider any application to form a competing chain, and that his government would not consider compelling The Beer Store&#8217;s shareholders to sell any shares, although some Liberal and Conservative backbenchers have said they would expect The Beer Store to at least negotiate in good faith with craft brewers who made a serious offer. The Beer Store responded by saying that it was not considering and would not consider selling shares <strong>at any price</strong>&#8230;that in the event OCB did get to set up a competing chain, they would refuse to stock their products there.  Ouch.</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">So to those that travel the world, say to europe, and are impressed by the varieties of local brews remember: we chose this too.  We willfully choose for Ontario to be second class with limited generic selection of over priced products.  Through our actions this is our expressed desire.</p>
<p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; line-height: 1.6em; padding: 0px">Cheers.</p>
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		<slash:comments>3</slash:comments>
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		<title>Are you doing &#8220;Real Agile&#8221;?</title>
		<link>http://wattf.com/wp/2009/11/30/are-you-doing-real-agile/</link>
		<comments>http://wattf.com/wp/2009/11/30/are-you-doing-real-agile/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:07:12 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2009/11/30/are-you-doing-real-agile/</guid>
		<description><![CDATA[You read this all the time online &#8211; people complaining that their team is doing some weird variant of agile and even that it failed because they didn&#8217;t find the mythical &#8220;true agile&#8221; way.  Add to that the fact that being developers we tend to see things, how shall I say, a little more black [...]]]></description>
			<content:encoded><![CDATA[<p>You read this all the time online &#8211; people complaining that their team is doing some weird variant of agile and even that it failed because they didn&#8217;t find the mythical &#8220;true agile&#8221; way.  Add to that the fact that being developers we tend to see things, how shall I say, a little more black and white than most.</p>
<p>Don&#8217;t worry about &#8220;not doing it right&#8221; and instead focus on how you are improving.  Where were you int he past and where are you now? What&#8217;s next?  Focus on that.  Too many times people assume that because their agile adoption is imperfect they are missing some critical part or have generally failed.  You may be right!  But, it doesn&#8217;t really matter.  In my experience you shouldn&#8217;t wait around for the perfect process/team/org adoption to arrive.  Just keep moving and keep improving.  Plan on team cohesion around a workable process taking a year or so.  Most of that year will seem pretty wonky but go with it and don&#8217;t fret.  Don&#8217;t sweat the fact that after 6 month your velocity is still erratic, or your stories are too open ended, or your product owner doesn&#8217;t have a vision (introduce them to <a href="http://wattf.com/wp/2009/03/16/customer-development-the-missing-piece/">Customer Development</a>!), or that you can&#8217;t keep your standups focused, or that you don&#8217;t pair enough, or that storypoints don&#8217;t map to reality, or that you have too many bugs that they trow off your planning, or that you can&#8217;t really ship every iteration, or that you can&#8217;t test enough, or that you test too much, or&#8230;</p>
<p>Take a breath and keep going.</p>
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		<slash:comments>0</slash:comments>
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		<title>Funniest Thing About Agile</title>
		<link>http://wattf.com/wp/2009/05/09/funniest-thing-about-agile/</link>
		<comments>http://wattf.com/wp/2009/05/09/funniest-thing-about-agile/#comments</comments>
		<pubDate>Sat, 09 May 2009 17:51:53 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2009/05/09/funniest-thing-about-agile/</guid>
		<description><![CDATA[The funniest thing about agile is how common the problems people have doing it.  Case and point:

]]></description>
			<content:encoded><![CDATA[<p>The funniest thing about agile is how common the problems people have doing it.  Case and point:<br />
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]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>What Big Successful Universities Could stand to Learn</title>
		<link>http://wattf.com/wp/2009/04/20/what-big-successful-universities-could-stand-to-learn/</link>
		<comments>http://wattf.com/wp/2009/04/20/what-big-successful-universities-could-stand-to-learn/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 02:02:28 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2009/04/20/what-big-successful-universities-could-stand-to-learn/</guid>
		<description><![CDATA[Steve Blank from Berkley&#8217;s Haas School has a great reminder about the (anti) correlation between good grades in school and success in entrepreneurship.  He remarks in The &#8220;Good&#8221; Student something I&#8217;ve been curious about for a while too: Google&#8217;s Hiring Practices.  Talking with bright co-ops and new grads and grad students at the University of [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Blank from Berkley&#8217;s Haas School has a great reminder about the (anti) correlation between good grades in school and success in entrepreneurship.  He remarks in <a href="http://steveblank.com/2009/04/07/the-good-student/">The &#8220;Good&#8221; Student</a> something I&#8217;ve been curious about for a while too: Google&#8217;s Hiring Practices.  Talking with bright co-ops and new grads and grad students at the University of Waterloo, Google is often lauded as the obvious first choice spot to land a job.  In fact Google often poaches the top talent &#8211; measured in terms of grades at least.  I&#8217;m always surprised to hear how uniform their hiring profile is, at least for engineers: bookish engineers without much life experience.  Probably too harsh but I liked Steve&#8217;s characterization.</p>
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		<slash:comments>2</slash:comments>
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		<title>Customer Development &#8211; The Missing Piece!</title>
		<link>http://wattf.com/wp/2009/03/16/customer-development-the-missing-piece/</link>
		<comments>http://wattf.com/wp/2009/03/16/customer-development-the-missing-piece/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 22:25:32 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2009/03/16/customer-development-the-missing-piece/</guid>
		<description><![CDATA[I&#8217;ve spent a lot of time making agile development work in startups and it ain&#8217;t easy.  Necessary but not easy.  Agile has always felt natural to me &#8211; from a cultural point of view that when I read about Kent Beck and XP it was exciting to see some substance forming around this approach in [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve spent a lot of time making agile development work in startups and it ain&#8217;t easy.  Necessary but not easy.  Agile has always felt natural to me &#8211; from a cultural point of view that when I read about Kent Beck and XP it was exciting to see some substance forming around this approach in contrast to more prevalent and much heavier methodologies.</p>
<p>I liked XP as an engineer but from the business side of things found that it was limited to encouraging good engineering practices but not much else.  That&#8217;s when I learned about SCRUM &#8211; the agile methodology that adds the project management rituals that are compatible with the engineering practices of XP.  Great, I figured,  now I can really build cool products! Er&#8230;maybe.</p>
<p>Scrum is the way we run the AideRSS engineering group its what I&#8217;ve used at Mindreef and previously as well.  But, over the years I&#8217;ve realized that the toughest problem &#8211; the one that matters most and was consistently the most challenging &#8211; was figuring out what the product backlog should be.</p>
<p>The backlog is the answer to the question: &#8220;What is the most important work we should do right now?&#8221; it presumes that you could confidently make that list, and keep it up to date as things change &#8211; or at least articulate what you&#8217;re building and for whom.  Embedded in that assumption is why startups fail.  How do you really make the best backlog for your company?</p>
<p>XP and Scrum don&#8217;t have much to say &#8211; they punt.  Its by far the hardest part of the puzzle of shipping successful products and both recommend that you get a customer in the room and ask them to clarify what they want as you go.  Well, that&#8217;s fine as far as it goes but when you&#8217;re a startup and you don&#8217;t have customers yet you need a way to bootstrap and that can feel awfully chaotic and wasteful. What&#8217;s worse is that as you grow you&#8217;ve probably developed some pretty bad habits as far as setting priorities and strategy: like thinking you&#8217;re a genius &#8211; just because you got funded &#8211; and that genius is what allows you to *know* what the market wants.</p>
<p>Product Management is the generally accepted answer to the question above and though I love the folks at <a href="http://www.pragmaticmarketing.com/">Pragmatic Marketing</a> for their excellent offerings in this area, product management isn&#8217;t all that well connected to agile development, especially in a startup.</p>
<p>I recently listened to the <a href="http://venturehacks.com/articles/podcast">VentureHacks podcast</a> of <a href="http://www.haas.berkeley.edu/faculty/blank.html">Steve Blank</a>&#8217;s talks at Stanford on the topic of &#8220;Customer Development&#8221;.  A blog post: &#8220;<a href="http://venturehacks.com/articles/customer-development">How to develop your customers the way you develop your product</a>&#8221; links to resources that describe the idea.  Wrapping the iterative nature of agile development in another outer loop called Customer Development makes a ton of sense to me.  Its the first time I&#8217;ve seen an approach to the Market/Product fit problem that makes sense the same way agile makes sense to software developers.  I&#8217;m looking forward to digging into this some more and applying it to how we evolve at AideRSS.</p>
<p>Oh, some guy called Marc Andreessen things <a href="http://blog.pmarca.com/2007/07/book-of-the-w-1.html">Steve&#8217;s book</a> is nifty too.</p>
<div style="width:425px;text-align:left" id="__ss_722340"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/venturehacks/customer-development-methodology-presentation?type=powerpoint" title="Customer Development Methodology">Customer Development Methodology</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=customer-development-1226595306870728-9&#038;rel=0&#038;stripped_title=customer-development-methodology-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=customer-development-1226595306870728-9&#038;rel=0&#038;stripped_title=customer-development-methodology-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/venturehacks">Venture hacks </a>.</div>
</div>
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		<slash:comments>7</slash:comments>
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		<title>Owff &#8211; If you&#8217;re unconvinced about the extent of the financial meltdown</title>
		<link>http://wattf.com/wp/2009/02/26/owff-incase-youre-unconvinced-about-the-extent-of-the-financial-meltdown/</link>
		<comments>http://wattf.com/wp/2009/02/26/owff-incase-youre-unconvinced-about-the-extent-of-the-financial-meltdown/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 16:12:42 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2009/02/26/owff-incase-youre-unconvinced-about-the-extent-of-the-financial-meltdown/</guid>
		<description><![CDATA[I&#8217;m really surprised by the blasé attitude of people I speak with and reporting in the Canadian media about the global financial crisis.  It seems many feel that this happens from time to time and doesn&#8217;t really affect them.
Banks




Autos



]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m really surprised by the blasé attitude of people I speak with and reporting in the Canadian media about the global financial crisis.  It seems many feel that this happens from time to time and doesn&#8217;t really affect them.</p>
<p><strong>Banks</strong></p>
<p><img src="http://chart.finance.yahoo.com/c/1y/b/bac" alt="Chart" border="0" height="288" width="512" /></p>
<p><img src="http://chart.finance.yahoo.com/c/1y/c/c" alt="Chart" border="0" height="288" width="512" /></p>
<p><img src="http://chart.finance.yahoo.com/c/1y/j/jpm" alt="Chart" border="0" height="288" width="512" /></p>
<p><img src="http://chart.finance.yahoo.com/c/1y/w/wfc" alt="Chart" border="0" height="288" width="512" /></p>
<p><strong>Autos</strong></p>
<p><img src="http://chart.finance.yahoo.com/c/my/g/gm" alt="Chart" border="0" height="288" width="512" /></p>
<p><img src="http://chart.finance.yahoo.com/c/2y/f/f" alt="Chart" border="0" height="288" width="512" /></p>
<p><img src="http://chart.finance.yahoo.com/c/2y/d/dai" alt="Chart" border="0" height="288" width="512" /></p>
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		<title>Finally claiming my blog with Technorati</title>
		<link>http://wattf.com/wp/2008/09/26/finally-claiming-my-blog-with-technorati/</link>
		<comments>http://wattf.com/wp/2008/09/26/finally-claiming-my-blog-with-technorati/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 22:01:07 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/09/26/finally-claiming-my-blog-with-technorati/</guid>
		<description><![CDATA[I&#8217;ve heard lots of complaining about blog claiming at technorati &#8211; so I figured I&#8217;d try it myself.
Technorati Profile
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve heard lots of complaining about blog claiming at technorati &#8211; so I figured I&#8217;d try it myself.<br />
<a href="http://technorati.com/claim/t8gfm3w67w" rel="me">Technorati Profile</a></p>
]]></content:encoded>
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		<title>RubyFringe</title>
		<link>http://wattf.com/wp/2008/07/22/rubyfringe/</link>
		<comments>http://wattf.com/wp/2008/07/22/rubyfringe/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 12:48:32 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/07/22/rubyfringe/</guid>
		<description><![CDATA[Just got back from RubyFringe in Toronto and have some serious sleep to catch up on.  Pete Forde and crew at UnSpace did a fantastic job of organizing this, part tech, part culture, part revival, part cocktail party event.  The photostream speaks for itself.
There were several great talks.  My favorite was Damien Katz&#8217;s very personal [...]]]></description>
			<content:encoded><![CDATA[<p>Just got back from <a href="http://rubyfringe.com/">RubyFringe</a> in Toronto and have some serious sleep to catch up on.  <a href="http://rethink.unspace.ca/" target="_blank">Pete Forde and crew at UnSpace</a> did a fantastic job of organizing this, part tech, part culture, part revival, part cocktail party event.  The <a href="http://www.flickr.com/photos/leftist/2686437280/" target="_blank">photostream speaks for itself</a>.</p>
<p>There were several great talks.  My favorite was Damien Katz&#8217;s very personal story of cashing in his chips as a programmer @ IBM in Boston, selling the house, moving the family back home to Charlotte, NC to be nearer to family&#8230;all with any prospect of a job waiting for him.  I can seriously relate to that leap and it was inspiring to hear him relate the highs and lows that a change like that entails.  Damien says he knew peole worked on really cool projects and asked himself why he couldn&#8217;t be one of those people.  He took the leap and made it happen &#8211; with a wife and lovely baby girl besid ehim.  <a href="http://incubator.apache.org/couchdb/" target="_blank">Apache CouchDB</a> definitely counts as a cool project.  I love that Damien admitted to not knowing how to build CouchDB when he started.  But, he stuck it out and did it.  Props.</p>
<p>There were plenty of other highlights; I&#8217;m sure the live recordings of Zed Shaw will get noticed by the Ruby/Rails community.  I thought that was fun to watch but strangely self indulgent.  Maybe having 3 young kids at home has developed my appreciation for childish behavior &#8211; I enjoy watching them do silly stuff too.</p>
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		<title>Apple vs. Rogers&#8230;It begins</title>
		<link>http://wattf.com/wp/2008/07/08/apple-vs-rogersit-begins/</link>
		<comments>http://wattf.com/wp/2008/07/08/apple-vs-rogersit-begins/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 00:44:34 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/07/08/apple-vs-rogersit-begins/</guid>
		<description><![CDATA[I just have to say I&#8217;m *really* enjoying the drama unfolding between Apple and the Canadian roll out of the iPhone with Rogers.  It shines a bright light on what has been a tremendous market imbalance since the get-go.  What I find interesting is that when compared against existing Blackberry plans the Rogers iPhone lineup [...]]]></description>
			<content:encoded><![CDATA[<p>I just have to say I&#8217;m *really* enjoying the <a href="http://www.appleinsider.com/articles/08/07/08/spat_with_rogers_leaves_canadian_apple_stores_without_iphones.html" target="_blank">drama unfolding between Apple and the Canadian roll out of the iPhone with Rogers</a>.  It shines a bright light on what has been a tremendous market imbalance since the get-go.  What I find interesting is that when compared against existing Blackberry plans the Rogers iPhone lineup is actually cheaper &#8211; which makes for some interesting discussions since the iPhone set are up in arms with <a href="http://www.ruinediphone.com/" target="_blank">petitions and every other kind of digital pitchfork jabbing</a> they can imagine.   Its no wonder why the Blackberry users of Canada have been so complacent &#8211; their bills mostly go to the company.  Assuming the bad PR and potential market sanctions have the desires effect maybe even Rogers will hear it.  And that could mean a long awaited chink in the armor.</p>
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		<title>More Details of the Mindreef Acquisition by Progress Software</title>
		<link>http://wattf.com/wp/2008/06/30/more-details-of-the-mindreef-acquisition-by-progress-software/</link>
		<comments>http://wattf.com/wp/2008/06/30/more-details-of-the-mindreef-acquisition-by-progress-software/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 13:27:51 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/30/more-details-of-the-mindreef-acquisition-by-progress-software/</guid>
		<description><![CDATA[Progress issued a press release and updated FAQ today further describing the acquisition of Mindreef.  Updates include the strategic rationale and intentions for the future.  Stay tuned for the webinar July 22nd for details.
]]></description>
			<content:encoded><![CDATA[<p>Progress issued a <a href="http://www.progress.com/mindreef/index.ssp" target="_blank">press release and updated FAQ</a> today further describing the acquisition of Mindreef.  Updates include the strategic rationale and intentions for the future.  Stay tuned for the webinar July 22nd for details.</p>
]]></content:encoded>
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		<title>Coverage of Mindreef Aquisition by Progress Software</title>
		<link>http://wattf.com/wp/2008/06/28/coverage-of-mindreef-aquisition-by-progress-software/</link>
		<comments>http://wattf.com/wp/2008/06/28/coverage-of-mindreef-aquisition-by-progress-software/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 13:53:17 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/28/coverage-of-mindreef-aquisition-by-progress-software/</guid>
		<description><![CDATA[As of Saturday June 28th here is what I&#8217;ve been able to collect:

Mindreef acquired by Progress Software (Jeff Scheider)

Progress makes another SOA acquisition: Mindreef (ZDNet)
Progress Software Acquires Mindreef, Inc (Webservices.Org)
Progress Software Announced Its Acquisition of Mindreef at SOA World Conference (SOA World Magazine)
Progress makes another SOA buy (NetworkWorld)
Progress now eats Mindreef … must be hungry [...]]]></description>
			<content:encoded><![CDATA[<p>As of Saturday June 28th here is what I&#8217;ve been able to collect:</p>
<ul>
<li><a href="http://schneider.blogspot.com/2008/06/mindreef-acquired-by-progress-software.html" target="_blank">Mindreef acquired by Progress Software (Jeff Scheider)<br />
</a></li>
<li><a href="http://blogs.zdnet.com/service-oriented/?p=1138" target="_blank">Progress makes another SOA acquisition: Mindreef (ZDNet)</a></li>
<li><a href="http://www.webservices.org/topics/testing/content/progress_software_acquires_mindreef_inc" target="_blank">Progress Software Acquires Mindreef, Inc (Webservices.Org)</a></li>
<li><a href="http://www.webservices.org/topics/testing/content/progress_software_acquires_mindreef_inc" target="_blank">Progress Software Announced Its Acquisition of Mindreef at SOA World Conference (SOA World Magazine)</a></li>
<li><a href="http://www.networkworld.com/news/2008/062708-progress-makes-another-soa.html" target="_blank">Progress makes another SOA buy (NetworkWorld)</a></li>
<li><a href="http://weblog.infoworld.com/realworldsoa/archives/2008/06/progress_now_ea.html" target="_blank">Progress now eats Mindreef … must be hungry (InfoWorld)</a></li>
<li><a href="http://briefingsdirectblog.blogspot.com/2008/06/progress-software-continues-soa-buying.html" target="_blank">Progress Software continues SOA buying spree with Mindreef acquisition (Dana Gardner&#8217;s Briefings Direct)</a></li>
<li><a href="http://www.soainaction.com/blog/2008/06/progress_acquires_mindreef_pro.php" target="_blank">Progress Acquires Mindreef, Producer of SOA Collaborative Software (Joe McKendrick&#8217;s SOA in Action) </a></li>
<li><a href="http://soa-talk.blogs.techtarget.com/2008/06/27/soa-acquisition-week-progress-adds-mindreef/" target="_blank">SOA acquisition week: Progress adds Mindreef (SearchSOA)</a></li>
<li><a href="http://www.informationweek.com/news/software/soa/showArticle.jhtml?articleID=208801494" target="_blank">Progress Buys Two SOA Tool Vendors In Two Days (InformationWeek)</a></li>
</ul>
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		<title>Mindreef aquired by Progress</title>
		<link>http://wattf.com/wp/2008/06/26/mindreef-aquired-by-progress/</link>
		<comments>http://wattf.com/wp/2008/06/26/mindreef-aquired-by-progress/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 03:18:08 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/26/mindreef-aquired-by-progress/</guid>
		<description><![CDATA[As Jeff Schneider rightly mentioned Mindreef has been acquired by Progress Software.  Much more information will be forthcoming in the weeks ahead. For now we&#8217;ve setup a FAQ page to handle some of the basics.  I&#8217;m excited to see Mindreef in its new home and now fully to realize what a great new home it [...]]]></description>
			<content:encoded><![CDATA[<p>As <a href="http://schneider.blogspot.com/2008/06/mindreef-acquired-by-progress-software.html" target="_blank">Jeff Schneider rightly mentioned</a> Mindreef has been acquired by Progress Software.  Much more information will be forthcoming in the weeks ahead. For now we&#8217;ve setup a <a href="http://home.mindreef.com/about-us/about-us/faq--progress-software-acquires-mindreef-inc..html" target="_blank">FAQ page</a> to handle some of the basics.  I&#8217;m excited to see Mindreef in its new home and now fully to realize what a great new home it will be.  Stay tuned for more details as we go.</p>
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		<title>Ruby Smells II</title>
		<link>http://wattf.com/wp/2008/06/26/ruby-smells-ii/</link>
		<comments>http://wattf.com/wp/2008/06/26/ruby-smells-ii/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 16:21:12 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/26/ruby-smells-ii/</guid>
		<description><![CDATA[OK This on is a serious PIMA.  Why doesn&#8217;t ruby&#8217;s require involve the requiring files directory int he LOAD_PATH

1 require File.expand_path(File.dirname(__FILE__) + '/../foo')

You see this all the time at the top of Ruby source files?  This is the Ruby Way?
I would expect to write:

1 require "../foo"

and have require &#8211; try matching against the requiring [...]]]></description>
			<content:encoded><![CDATA[<p class="code">OK This on is a serious PIMA.  Why doesn&#8217;t ruby&#8217;s require involve the requiring files directory int he LOAD_PATH</p>
<div class="CodeRay">
<pre><span class="no">1</span> require <span class="co">File</span>.expand_path(<span class="co">File</span>.dirname(<span class="pc">__FILE__</span>) + <span class="s"><span class="dl">'</span><span class="k">/../foo</span><span class="dl">'</span></span>)</pre>
</div>
<p>You see this all the time at the top of Ruby source files?  This is the <em>Ruby Way</em>?</p>
<p>I would expect to write:</p>
<div class="CodeRay">
<pre><span class="no">1</span> require <span class="s"><span class="dl">"</span><span class="k">../foo</span><span class="dl">"</span></span></pre>
</div>
<p>and have require &#8211; try matching against the requiring files directory first, then delegate to the LOAD_PATH array.</p>
<p>Help me see the light.</p>
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		<title>Progress Software to Acquire IONA</title>
		<link>http://wattf.com/wp/2008/06/25/progress-software-to-acquire-iona/</link>
		<comments>http://wattf.com/wp/2008/06/25/progress-software-to-acquire-iona/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 15:42:57 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/25/progress-software-to-acquire-iona/</guid>
		<description><![CDATA[Progress Software (NASDAQ:PRGS) announced today their intentions to acquire IONA Technologies plc (NASDAQ: ADR) for $162M.  Its clear Progress is going for a SOA industry roll-up and I&#8217;m excited to see the breakout from among the non-mega platform vendors: IBM, Oracle, Microsoft, Sun.
IONA has struggled to redefine themselves in the post CORBA, SOA world and [...]]]></description>
			<content:encoded><![CDATA[<p>Progress Software (<a href="NASDAQ:PRGS" target="_blank">NASDAQ:PRGS</a>) announced today their intentions to acquire IONA Technologies plc (<a href="http://finance.google.com/finance?q=NASDAQ%3AIONA" target="_blank">NASDAQ: ADR</a>) for $162M.  Its clear Progress is going for a SOA industry roll-up and I&#8217;m excited to see the breakout from among the non-mega platform vendors: IBM, Oracle, Microsoft, Sun.</p>
<p>IONA has struggled to redefine themselves in the post CORBA, SOA world and I know that isn&#8217;t for lack of technical horsepower.  It will be interesting to see how Sonic/Actional + IONA develop the ESB market and how other SOA infrastructure evolves.</p>
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		<title>Is enterprise software comming back?</title>
		<link>http://wattf.com/wp/2008/06/23/is-enterprise-software-comming-back/</link>
		<comments>http://wattf.com/wp/2008/06/23/is-enterprise-software-comming-back/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 18:40:36 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/23/is-enterprise-software-comming-back/</guid>
		<description><![CDATA[Just caught the TC post launching TechCrunchIT.  It will be nice to have TC style energy in this space &#8211; the encumbant news sources seem so formulaic and still not quite adapted to a non-print media way of life.  Subscribed.
]]></description>
			<content:encoded><![CDATA[<p>Just caught the TC post launching <a href="http://www.techcrunchit.com/" target="_blank">TechCrunchIT</a>.  It will be nice to have TC style energy in this space &#8211; the encumbant news sources seem so formulaic and still not quite adapted to a non-print media way of life.  Subscribed.</p>
]]></content:encoded>
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		<title>Customer service, alive and Well(.ca)</title>
		<link>http://wattf.com/wp/2008/06/23/customer-service-alive-and-wellca/</link>
		<comments>http://wattf.com/wp/2008/06/23/customer-service-alive-and-wellca/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 17:22:51 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/23/customer-service-alive-and-wellca/</guid>
		<description><![CDATA[I love Ali&#8217;s customer service framework used at Well.ca.  I think customer service is a very misunderstood concept.  I&#8217;m amazed how common the push back I get from people in service roles (which is EVERYONE) thinking customer service is about ass kissing &#8211; and that&#8217;s something they don&#8217;t like to do.  Thinking that good customer [...]]]></description>
			<content:encoded><![CDATA[<p>I love Ali&#8217;s customer service framework used at <a href="http://aliasaria.ca/blog/2008/06/14/customer-service-validating-emotions-and-owning-the-problem/" target="_blank">Well.ca</a>.  I think customer service is a very misunderstood concept.  I&#8217;m amazed how common the push back I get from people in service roles (which is EVERYONE) thinking customer service is about ass kissing &#8211; and that&#8217;s something they don&#8217;t like to do.  Thinking that good customer service is somehow bowing and scraping and being subservient to your customer is doing you and your customer a disservice.  To me customer service is about <strong>goal alignment</strong></p>
<p>If my goals as a service provider are aligned with yours as a service consumer then good customer service is much more likely then if I view our relationship as adversarial &#8211; yet it seems that&#8217;s the normal case.  How many times have you asked someone in an obvious customer service capacity a question and are greeted by blocking and avoiding tactics instead of aligned effort at resolution?  This is often not the fault of the front line staff but a broken business process, with those responsible for its implementation and potentially fixing it tucked safely out of the way of reality.  If you&#8217;re tired of bad service or and/or are tired of fronting for a bad business process lets start looking upstream at the business culture and management practices that make this prevalent.</p>
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		<title>A trip to the Woodshed with Marshall Goldsmith</title>
		<link>http://wattf.com/wp/2008/06/23/a-trip-to-the-woodshed-with-marshall-goldsmith/</link>
		<comments>http://wattf.com/wp/2008/06/23/a-trip-to-the-woodshed-with-marshall-goldsmith/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:31:30 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/06/23/a-trip-to-the-woodshed-with-marshall-goldsmith/</guid>
		<description><![CDATA[So this in ancient history at this point but I&#8217;ve been sitting on a draft post for months and I need to &#8220;clear the pipes&#8221; so I&#8217;ll post it into the archives.
I attended Comunitech&#8217;s CEO Dinner last March and was hauled on stage for a lesson in humility by Marshall Goldsmith (along with Jeff Fedor [...]]]></description>
			<content:encoded><![CDATA[<p>So this in ancient history at this point but I&#8217;ve been sitting on a draft post for months and I need to &#8220;clear the pipes&#8221; so I&#8217;ll post it into the archives.</p>
<p>I attended Comunitech&#8217;s CEO Dinner last March and was hauled on stage for a lesson in humility by <a href="http://www.marshallgoldsmith.com/" target="_blank">Marshall Goldsmith</a> (along with <a href="http://buzzpressure.com/" target="_blank">Jeff Fedor</a> and <a href="http://www.linkedin.com/in/tgoertz" target="_blank">Terry Goertz</a> now of <a href="http://parkvu.com/" target="_blank">ParkVu</a> (I hear ParkVu is hot new <a href="http://en.wikipedia.org/wiki/Hansom_cab" target="_blank">hansom cab</a> startup in the area)).</p>
<p><img src="http://wattf.com/wp/wp-content/uploads/2008/04/3-small.jpg" alt="MarshallGoldsmith-3" /></p>
<p><img src="http://wattf.com/wp/wp-content/uploads/2008/04/2-small.jpg" alt="MarshallGoldsmith-2" /></p>
<p>The lesson of the evening was: <em>&#8220;Do you treat your spouse as well as you treat your customers?&#8221;</em>  Well, do you?</p>
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		<title>A Wet Blanket Over Canadian (and American) Wireless Innovation</title>
		<link>http://wattf.com/wp/2008/04/14/a-wet-blanket-over-canadian-and-american-wireless-innovation/</link>
		<comments>http://wattf.com/wp/2008/04/14/a-wet-blanket-over-canadian-and-american-wireless-innovation/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 17:54:57 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/04/14/a-wet-blanket-over-canadian-and-american-wireless-innovation/</guid>
		<description><![CDATA[I just read Randall Howard&#8217;s post: Early Adopters versus Business Models: Shooting Yourself in the Foot?
My liked the end when Randall raises the issue of mobile data rates and the inevitable dampening effect it has on Canadian (and American) mobile software development companies &#8211; startups especially.
The problem is more pronounced in Canada but the US [...]]]></description>
			<content:encoded><![CDATA[<p>I just read Randall Howard&#8217;s post: <a href="http://randalljhoward.com/2008/04/12/early-adopters/">Early Adopters versus Business Models: Shooting Yourself in the Foot?</a></p>
<p>My liked the end when Randall raises the issue of mobile data rates and the inevitable dampening effect it has on Canadian (and American) mobile software development companies &#8211; startups especially.</p>
<p>The problem is more pronounced in Canada but the US has the same structural flaws &#8211; its just so much more pronounced here due to lesser competition, higher complacency, and more monopolistic tendencies.  But, in either case we are effectively giving up on wireless innovation in North America if we don&#8217;t have a startup ecosystem and fertile early markets to try out products and business models.  The only thing I see in the mobile space that is fertile these days is the bullshit in the ads.</p>
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		<title>Expect Java Use to Grow in Web 2.0 Projects</title>
		<link>http://wattf.com/wp/2008/04/03/expect-java-use-to-growth-in-web-20-projects/</link>
		<comments>http://wattf.com/wp/2008/04/03/expect-java-use-to-growth-in-web-20-projects/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 15:13:39 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/04/03/expect-java-use-to-growth-in-web-20-projects/</guid>
		<description><![CDATA[Java is an enterprise software language and almost never used &#8220;out in the wild&#8221; where Web 2.0 style sites and services live.  At least that&#8217;s what I keep hearing.  Most web types think in terms of PHP, Perl, Python or Ruby it seems.
One thing I&#8217;ve come to realize is that there is remarkably [...]]]></description>
			<content:encoded><![CDATA[<p>Java is an enterprise software language and almost never used &#8220;out in the wild&#8221; where Web 2.0 style sites and services live.  At least that&#8217;s what I keep hearing.  Most web types think in terms of PHP, Perl, Python or Ruby it seems.</p>
<p>One thing I&#8217;ve come to realize is that there is remarkably few multi-lingual programmers out there.  You usually find people attached to a programming stack the way a baby duck attaches to its mother.  Programmers follow around their stack quacking that its best/only way to solve their particular problem.  I know we would like to think this doesn&#8217;t apply to us but I think most of us have been &#8220;baby ducked&#8221; early and that shapes how we look at the world for a good long while.</p>
<p>If you&#8217;re under 30 and build web stuff then you probably know PHP.  Why is that?  More than likely because its always been there and its free.  Every cheap host has a PHP runtime  available so that&#8217;s what you were &#8220;baby ducked&#8221; on.  As you got more sophisticated you might have started to look at newer environments like Python or Ruby. Thats what everyone you talked to were talking about.<br />
Alternatively if you work in a corporate environment theres a pretty good chance that you&#8217;re writing in Java or .NET.  You don&#8217;t signup on godaddy + cheap host for these projects because you have an IT operations group that takes care of machines, app servers, databases and provisioning for you.  YMMV.</p>
<p>These are 2 completely different worlds that have nothing to do with the language and everything to do with the stack and people around the stack.  Web 2.0 style projects don&#8217;t use Java as a rule NOT because the syntax is wrong or its slow or anything like that.  I don&#8217;t know of many cheap hosting providers that make Java or .NET available unless you get into dedicated or virtual private setups where you control the entire stack.  They exist but are far from the norm &#8211; and they aren&#8217;t comparably cheap.  Instead the model is around FTP of text files and interpreted languages since its easier to manage those environments in a shared host environment.  So the ecosystem of people in that world have different expectations.</p>
<p>Enter Amazon EC2 and the larger cloud computing approach.  We&#8217;re &#8220;baby ducking&#8221; a new generation of developers that think in terms of cheap utility cloud computing where you don&#8217;t FTP text files to a shared hosted server &#8211; you have control over the entire stack by default. You own the whole thing.</p>
<p>This shift makes Java development in the cloud a viable option especially to ex-enterprise developers that are de-siloing their applications, systems or selves to reach beyond their firewalled-gardens and out into the Internet at large.  Mix-in the emerging renaissance of new languages that target the JVM but offer technical or programmer productivity advantages and the JVM may not look so staid and corporate as it used to.</p>
<p>So we may see an increasing number of enterprise Java developers (ducks) that participate in Web 2.0 style projects after all.</p>
<p>Disagree?</p>
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		<title>AideRSS Google Reader Integration Now Available</title>
		<link>http://wattf.com/wp/2008/04/01/aiderss-google-reader-integration-is-available/</link>
		<comments>http://wattf.com/wp/2008/04/01/aiderss-google-reader-integration-is-available/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 17:46:52 +0000</pubDate>
		<dc:creator>Jim Murphy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wattf.com/wp/2008/04/01/aiderss-google-reader-integration-is-available/</guid>
		<description><![CDATA[The fine folks at AideRSS have made their GoogleReader integration available today.  Its no hoax &#8211; the real deal.  I&#8217;ve been running versions over the last month or so and its changed the way I manage my ~300 (and growing) feeds.
Here&#8217;s to our evolution to better subscription management!
1. In the beginning, I would [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://aidersscom" title="AideRSS Logo"><img src="http://wattf.com/wp/wp-content/uploads/2008/04/aiderss-logo.jpg" alt="AideRSS Logo" align="left" /></a>The fine folks at AideRSS have made their GoogleReader integration available today.  Its no hoax &#8211; the real deal.  I&#8217;ve been running versions over the last month or so and its changed the way I manage my ~300 (and growing) feeds.</p>
<p>Here&#8217;s to our evolution to better subscription management!</p>
<p>1. In the beginning, I would subscribe willy-nilly to  feeds, like I was hoarding streams of Internet knowledge, kind of like Diggs or De.licio.us links often with the same filter.   It didn&#8217;t take long before I accumulated significant <em>attention debt </em>and would feel increasingly inadequate when I&#8217;d get through less and less of my subscriptions each day. Like any addict, this didn&#8217;t change my desire to hoard feeds continuing at 5-10 / week.</p>
<p>2. Eventually I bucketed my feeds in 2 categories, not wanting to go overboard building some contrived hierarchy of folders or tagging system that I&#8217;d never use.  So bucket #1 was called <em>Favorites</em> and bucket #2 was called <em>Monitor.</em>  I&#8217;d try to keep up on all posts in my <em>Favorites</em> bucket and just sorta hunt and peck through the <em>Monitor</em> bucket.  It took about a week before I never looked in the <em>Monitor</em> bucket and my <em>Favorites</em> was my new <em>tape worm of time</em>.</p>
<p>Coincidentally (or not), <a href="http://buzzpressure.com/" target="_blank">Jeff Fedor</a> mentioned that <a href="http://aiderss.com" target="_blank">AideRSS</a> might help &#8220;<em>Read what matters</em>&#8220;.  That appealed to me for obvious reasons.  I started using the AideRSS service to process feeds for many of the subscriptions I was <em>Monitoring.  </em>It was pretty intriguing and once I had some feeds pared down and wired up in my reader I felt on top of things. But it took a few too many clicks to keep up with &#8211; so new unfiltered feeds started to creep in.</p>
<p>3. Enter the AideRSS Google Reader Extension.  Available today is a customization of <a href="http://www.google.com/reader/" target="_blank">GoogleReader</a> done inside your FireFox browser,  the AideRSS FireFox addin brings the filtering of feeds directly inside the GoogleReader experience, simplifying reading and managing feeds.  So now you subscribe to feeds then dial in the filter to go from all posts to good, great or just the best.  This can cut a feed volume down by an order of magnitude.</p>
<p>Heres a screen shot of the filtering in action:</p>
<p><a href="http://wattf.com/wp/wp-content/uploads/2008/04/bestfilter.png" title="AideRSS Best Filter"><img src="http://wattf.com/wp/wp-content/uploads/2008/04/bestfilter.thumbnail.png" alt="AideRSS Best Filter" /></a></p>
<p>You can install the extension at <a href="http://gr.aiderss.com/?wattf" target="_blank">http://gr.aiderss.com/</a></p>
<p>Congrats guys &#8211; nice job!</p>
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